Top Consent managers for E-commerce under DPDPA

India’s Digital Personal Data Protection Act (DPDPA), 2023 has fundamentally changed the way businesses acquire, store, and manage user data online. Companies conducting e-commerce in India must comply with its provisions and it’s no longer in the realm of optional compliance therefore they need Consent Managers like concur to handle consent and data easily.

A significant aspect of DPDPA requires businesses to appoint Consent Managers—a Consent Management Platform that enables businesses to obtain and manage consent in a transparent, legitimate, and secure manner.

In this post, we will cover the concept of consent managers, their importance for e-commerce, and the best platforms that work well for online businesses in India pursuing DPDPA compliance.

A Consent Manager is a licensed intermediary that supports businesses in:

Collecting informed, specific purpose consent
Giving users the ability to withdraw consent easily
Keeping tamper-proof record of all consent actions
Providing the user with a transparent and easily accessible dashboard of their consent options

Consent managers are licensed & regulated by the Data Protection Board (DPB) who are responsible for maintaining compliance with DPDPA.

E-commerce platforms manage large amounts of sensitive personal information every single day – customer names, addresses, telephone numbers, email IDs, payment information, and transaction history. They often also collect information about shopping behavior, product preferences and browsing information with the goal of creating better user experiences and increasing valued conversion.

However under the Digital Personal Data Protection Act (DPDPA), organizations are legally obligated to collect, process, and maintain records of personal information only after receiving clear and informed consent from users. Failing to receive consent may expose organizations to legal liability, financial damage, and lost trust with customers.

This is the moment where consent managers are beneficial. Consent managers provide organizations involved in e-commerce platforms to:

Comply With The Law: Support automated consent collection, as well as maintain records of all user permissions in accordance DPDPA requirements.
Build Trust With Users: Trustworthy privacy controls which are open and transparent about the privacy controls and how the user usage of their data can be adjusted or reversed.
Control The Life Cycle Of Data Usage: Manage data access, appearance and deletion according to the user’s consent for their data usage.
Reduce Risk: Building boundaries of consent help mitigate data breaches, accessing private information without consent, and non-compliance penalties.

Choosing the right consent manager is critical for e-commerce businesses to ensure full compliance with the Digital Personal Data Protection Act (DPDPA), 2023. The tool you select should not only help you meet legal requirements but also improve user trust and operational efficiency. Here are the key features to look for:

DPB Registration: Ensure the consent manager is registered with the Data Protection Board (DPB), indicating compliance with official standards under DPDPA.
Multilingual, User-Friendly Interface: The tool should support multiple Indian languages and use clear, simple language so users can easily understand and manage their privacy preferences.
Real-Time Consent Capture & Revocation: Consent must be collected at the right time and users should be able to modify or withdraw it instantly. This keeps data processing aligned with current user choices.
API Integration: The platform should offer APIs or SDKs for easy integration with your website, app, and backend systems—ensuring seamless operations without disrupting user experience.
Tamper-Proof Audit Logs: The system should maintain secure, uneditable records of all consent activity, including when and how consent was given or withdrawn—crucial for audits and legal compliance.
Strong Security Measures: Look for encryption, role-based access, and other safeguards to protect personal data from breaches and unauthorized use.

Here are the best consent managers that are building or have announced solutions aligned with DPDPA

Concur is designed specifically for Indian businesses and aligns closely with DPDPA requirements. It supports multilingual interfaces, real-time consent capture, and tamper-proof audit trails. Easy API integration and strong security make it ideal for e-commerce and fintech.

DPDPA Compliance: In active development with a focus on DPDPA
Highlights:

Built specifically for Indian businesses
Multilingual interface (Hindi, English & regional)
Real-time consent capture and revocation
Tamper-proof audit trails
Easy integration via APIs

Best For: Small and medium e-commerce businesses that want a simple, affordable, and legally compliant solution. Also for large e-commerce companies with operations across multiple countries.

2. CoTrust by Digio

CoTrust is tailored for highly regulated sectors like finance and insurance. It supports Aadhaar-based workflows, granular consent management, and detailed audit logs. Built by Digio, it combines strong compliance features with seamless integration.

DPDPA Compliance: Participating in regulatory pilots
Highlights:

Purpose-built for Indian compliance laws
Deep integration with Aadhaar/KYC stack
Real-time revocation and data subject request handling
Strong enterprise support

Best For: Fintech and e-commerce businesses in finance, insurance, and government-backed transactions.

3. HyperTrust by HyperVerge

Hypertrust blends AI-driven identity verification with smooth consent management. It’s ideal for fast-moving sectors like fintech and insurance. With mobile-first design and multilingual support, it ensures high user engagement and easy DPDPA compliance.

DPDPA Compliance: Claimed to be fully aligned with DPDPA
Highlights:

Combines consent with AI-powered ID verification
Strong focus on privacy and security
Secure, scalable, and fast consent management
Suited for regulated sectors

Best For: Fintech and e-commerce businesses in finance, insurance, and government-backed transactions.

4. TrustArc

TrustArc is a global leader in privacy management with strong DPDPA support. It offers powerful automation, detailed audit trails, and scalable solutions for enterprises. Trusted by global brands, it simplifies complex consent workflows with ease.

DPDPA Compliance: Offers DPDPA modules; globally compliant with GDPR, CCPA, etc.
Highlights:

Enterprise-grade consent and cookie management
DPIA tools, risk assessment, and compliance tracking
Global e-commerce readiness

Best For: Large e-commerce companies with operations across multiple countries.

The Digital Personal Data Protection Act (DPDPA) is a major step toward strengthening data rights and accountability in India. For e-commerce businesses, implementing a consent manager is not just about compliance—it’s about building lasting trust with your customers. Tools like Concur Consent Manager, Consee, HyperTrust, CoTrust, and Trustarc can help you align with the law while offering a smooth, transparent data experience. As 2025 unfolds and enforcement becomes more rigorous, now is the right time to adopt a DPDPA-compliant solution that supports both your legal responsibilities and your commitment to user privacy

The DPDPA is India’s biggest step toward strong data privacy and user control. For e-commerce companies, Consent Managers are not just a legal checkbox—they’re a trust-building tool.

Choosing the right DPDPA-compliant consent manager can help you:

Avoid legal penalties
Win customer loyalty
Build a transparent and secure data experience

As 2025 progresses and enforcement tightens, now is the time to integrate a consent manager that fits your business goals.

Book a Demo with Concur Today →

Disclaimer: This article is based on publicly available information and does not imply any endorsement, certification, or official recognition under the Digital Personal Data Protection Act (DPDPA), 2023. The content is intended for general informational purposes only. It has not been verified or approved by the Government of India, the Data Protection Board, or the companies mentioned. Readers are encouraged to independently verify all details and consult legal or compliance professionals before making any decisions. The consent management platforms (CMPs) listed are arranged alphabetically and not ranked by quality or preference.