Today, effective consent management is vital for businesses in India. The Digital Personal Data Protection Act (DPDPA), 2023 establishes strict new restrictions on consent management and imposes severe fines (up to ₹250 crore) for mismanaged data consent. In reality, this means all businesses must obtain explicit, purpose-specific consent from the user before processing personal data. Businesses must provide clear notices of their data privacy policies and practices (in English, or any Indian language) and make it just as easy for users to withdraw consent as it was to provide it.
A modern Consent Management Platform (CMP) can accomplish this by putting consent collection, tracking and audits in one place to simplify compliance and enhance user trust. In this article, we explain why you must utilize a CMP under India’s DPDPA, describe the “required” features of an effective CMP, and evaluate the leading Consent management Platforms (CMPs) available; emphasizing how DPDPA Consultant’s CMP serves you better in scalability, cost, updating, and integration.
Why DPDPA Compliance Is Urgent
India’s DPDP Act came into effect on 11 August 2023 and the associated rules will be implemented over the next few years. This new legislation replaces the checkbox approach of earlier regimes, allowing for detailed consent in an understandable language of the principal, accompanied by separate consent notices. Organizations will have to provide consent in multiple Indian languages, and supply a clearly accessible consent notice.
Data principals have the right to access, amend, erase, or transfer their data, but possibly most importantly to rescind consent at any time. Failing to comply with the DPDP can result in audits, fines, and loss of reputational trust. Essentially, all Indian companies, whether BFSI, SaaS, healthcare, ecomaerce, education, etc. must have a CMP as part of their compliance and basic trust structure and partnership with data principals.
What Is a Consent Management Platform (CMP)?
A Consent Management Platform (CMP) is a centralized software system that automates how you request, record, and honor user consent across your business. Rather than scattered forms and ad-hoc processes, a CMP serves as a single source of truth for consent data. It presents clear opt-in dialogs (on websites, apps, emails, etc.), stores time-stamped consent records, and triggers workflows whenever users change their preferences. In practical terms, a CMP helps you:
- Gather consent with across all channels (website, mobile application, call-centers and offline).
- Store secure logs and artifacts of consent (timestamps, language, purpose) ready for audits.
- Process requests for the withdrawal of consent and other data rights-right now (with little effort).
- Let end-users see and manage their own consents via a dashboard (helps with self-service and builds trust).
- Integrate in real-time with your CRM, analytics, HRIS and other systems so processing only happens when valid consent exists.
In short, a CMP is your compliance backbone – it automates consent governance so your legal and technical teams don’t have to.
Must-Have Features for a DPDPA-Ready CMP
Consent management Platforms(CMPs) are not all created equal. In India’s DPDP Act, you will need in your CMP solutions:
- Multilingual, Clear Notices – Notices must be in plain English or Indian languages. Consent management Platforms(CMPs) should support regional languages and WCAG-compliant banners.
- Granular, Purpose-Specific Consent – Consent should be clear, informed, and linked to specific purposes. Logs must include time, language, ID, and purpose.
- Audit Trails & Reporting – Consent actions should be auto-logged. Each purpose must be linked and traceable to a single audit trail.
- Easy Consent Revocation – Withdrawing consent must be simple. Dashboards or one-click opt-outs should stop processing instantly after revocation.
- Real-Time Integration – CMPs need to use SDKs/APIs to directly enforce consent across websites, apps, and systems in a live manner.
- Data Minimization & Purpose Limitation – Data should only be used for the agreed purposes, with tools like discovery/mapping to help with enforcement and retention.
- User Preference Portal – Users should have a portal to view, revoke, or download consent history, improving transparency.
- Compliance Updates – CMP vendors must keep track of DPDP rule changes and automatically update systems.
Breifly Explained : How to Choose the Best Consent Manager Under DPDPA ?
Top Consent managers in india (2025)
Below is a concise comparison of top Consent management Platforms(CMPs) relevant to Indian DPDPA compliance. Each platform offers the core features above, but they differ in focus, pricing and scale:
| Consent Manager | DPDPA Readiness | Integrations | Key Features | Best For |
|---|---|---|---|---|
| Concur – Consent Manager | Built for Indian law Compliance | Apps, Websites, APIs, SDKs, enterprise systems | Enterprise-grade, smooth integration, multilingual | BFSI, large SaaS providers |
| Consentin (Leegality) | End-to- End Made for indian laws | Apps, websites, APIs, enterprise systems | Consent lifecycle management, standardized notices | BFSI, healthcare, SaaS providers, and enterprises needing strong compliance & data governance |
| DPDPA Consultant | Built for India-first compliance | End-to-end business apps & APIs | Scalable, affordable, regulatory updates, dashboards | All industries, especially SMBs & startups |
| HyperTrust (HyperVerge) | AI-driven verification | Cloud-native, fintech apps | Identity + consent verification, advanced AI | Fintech, KYC-heavy industries |
| Zoop | Basic compliance support | Web & mobile APIs | Lightweight, fast setup, API-first approach | Startups, e-commerce |
| Securiti.ai | Global compliance + automation | Enterprise IT, cloud systems | Automation-heavy, global frameworks, AI governance | Large multinationals, IT enterprises |
Table: High-level comparison of leading Consent management Platforms(CMPs) for India’s DPDPA. Features and best-fit sectors are illustrative.
The roadmap for implementation a cMP
Implementing a CMP should be structured yet agile. A high-level plan might look like:
- Assess Your Current Consent Flows: Review all of the places that you collect consent (websites, apps, kiosks). Confirm existing banners, existing language support, and that buckets of purpose reflect DPDP buckets. Note any gaps related to audit trails or revocation processes.
- Select a DPDPA-Ready CMP: Select a solution that integrates the considerations above, multilingual support, APIs, granular controls, and (possibly) India-first. Look for platforms that will grow with your business and adapt as laws and regulations are changing. For easy DPDPA compliance Concur could be your best option.
- Pilot and Integrate Seamlessly: Begin the solution on one channel (e.g. your main web site), configure language notices, consent categories, and then expand the existing consent mechanism or notice language to other channels (mobile apps, offline forms, IVR) via your CMP SDK and APIs for real time enforcement of your CMP’s consent mechanism and related assumptions. Use your vendors integrated tools; for example, DPDP Consultants has pre-built widgets that can onboard you in 2-3 weeks.
- Monitor, Audit and Iterate: After going live, begin watching compliance dashboards and audit logs. Review usage reports to see consent rates, withdrawal events, and any processing errors via the CMP. Plan a schedule for periodic reviews (especially after any updates to the DPDP rules) for system fine-tuning. Most CMP Vendors (including DPDP Consultants) provide periodic updates in relationship to regulatory research to maintain compliance with your implementation.
How to Choose a good CMP?
India’s new DPDP Act signals a major shift in data privacy. Consent management is now squarely in the forefront as an essential user experience and a legal requirement. Choosing the right CMP (consent management platforms) is therefore more important than ever before. While there are many platforms in the marketplace, India-first solutions are guaranteed to be better (easier compliance workflows, language support, and more cost-effective). And across every segment, there is no CMP that will outperform Concur.
Specifically, DPDP Consultants’ CMP is built specifically for the DPDP Act: the application is easy to deploy (plug-and-play), scales infinitely, and offers a dedicated privacy team for legal support. This application will help you achieve ROI faster, and you have assurance that it will evolve as the rules change.
Now that you understand the need to shift your thinking and processes on consent, what are you waiting for? Don’t take it up a level! As DPDP Consultants suggests: “Book your FREE demo today… and get your business DPDPA-ready in weeks, not months.” The next step in compliance is to schedule a demo or book a consultation with a CMP expert – and turn consent into a competitive advantage!
