The Digital Personal Data Protection Bill: Future of Data Broker and Personal Data Seller Business

Forthcoming, The Digital Personal Data Protection Bill (DPDPB) is a watershed moment in the evolution of data privacy laws in the modern information age. The DPDPB will have far-reaching effects on many sectors, but especially on data broker and personal data seller enterprises as companies undergo digital transformation. This article goes into the many ways in which the DPDPB will change the game for these organizations, requiring them to rethink their methods, place a higher value on user consent, and adjust to a new era of data security. In this blog, we will understand all about the Digital Personal Data Protection Bill: Shaping the Future of Data Broker and Personal Data Seller Business.

Data Broker: A Paradigm Shift in Data Collection and Usage
The DPDPB will have a substantial impact on data brokers, often known as companies that gather, analyze, and resell the personal information of customers. The new law places a greater emphasis on user consent, which provides consumers with a greater degree of control over their personal information. To lawfully acquire, process, or disclose user data, data brokers are now required to gain the user’s consent through an opt-in process. As a direct consequence of this, clients may become more unwilling to grant authorization to brokers, which may result in a significant reduction in the amount of data that is accessible to them. Because of this, data brokers will need to alter their business strategies to place a greater emphasis on providing clear value propositions and making certain that data is gathered and handled honestly.

Personal Data Seller Business: Stricter Compliance and Transparency
The DPDPB ushers in a new age of stringent compliance and transparency for enterprises that deal in the sale of personal data. Businesses that handle personal data for commercial purposes will be required to conform to severe data protection rules as a result of the comprehensive framework provided by the bill. The sale of personally identifiable information without the individual’s prior informed consent or in a manner that violates the individual’s right to privacy could result in serious penalties. It is therefore incumbent upon suppliers of personal data to place a priority on user knowledge, which includes posting privacy notifications that are both clear and succinct and enabling users to easily exercise their data rights. For these organizations to succeed in this new environment, they will need to earn the trust of their customers by installing stringent security measures and giving priority to ethical data practices.

The Digital Personal Data Protection Bill Will Have an Influence on the Future of the Data Broker and Personal Data Seller BusinessesBoth data brokers and organizations that sell personal data will need to adjust to the DPDPB, and as part of that process, they will need to embrace creative consent management solutions. They will be able to efficiently acquire and manage user consent with the help of such solutions, which will ensure that they are in compliance with the new regulatory requirements. User-centric consent management platforms are going to become the foundation on which businesses will be able to build to obtain express approval from users. This will enable businesses to utilize data responsibly while conforming to user preferences. Data brokers and personal data sellers can cultivate a more trustworthy relationship with their clientele by placing a higher priority on openness and consent-driven practices. This, in turn, will lead to sustainable growth over the long term.

The passage of the Digital Personal Data Protection Bill heralds a sea change in the manner in which companies manage and make use of customers’ personal data. This bill is a wake-up call for firms that sell personal data and data brokers, requiring them to reevaluate their operations and realign themselves with user-centric practices. Not only will the adoption of the principles of openness, consent, and ethical data usage assure compliance, but it will also encourage the trust and loyalty of your customers. Businesses that are willing to embrace the new era of responsible data practises will emerge as genuine winners as the DPDPB reshapes the landscape of data privacy. This will create a situation in which users and corporations alike will both be in a position to benefit from the situation.

About Concur – Harmonizing Data Compliance

Concur is a technology company that provides a suite of enterprise solutions to help organizations manage their data compliance and other business operations. Our solutions include consent management, digital policy management, legacy customer notice guidelines, data principal rights solutions, and more. With a focus on innovation and the use of blockchain technology, Concur helps enterprises to stay compliant with various regulations such as DPDPB, while streamlining their operations and enhancing overall efficiency. Additionally, they offer dedicated support through their Support Center to ensure customers have the assistance they need to achieve their compliance goals.

Check out: Best Consent Management Platforms in India 2024